Early Schwa Brief

Ages ago, we got approached by a doctor interested in making a series of animation (he contacted Tisa as she's our resident doctor animator!) We hadn't really set up our rates and animation style tiers, so this was a good experience to establish them (since we weren't too sure about how determined the client was in commissioning us). I made a quick table to roughly gauge how much we could charge for this project (taking into consideration the number of people involved, the fact that this might count towards our 603 live briefs, and our animation experience).

We judged our rates by a few variables; animation complexity and duration, and made a few tiers. Tisa then created a animation tier showreel:

Even if this projects fall through, we've now got some idea of what and how to present products to clients who don't know much about animation.