Studio Brief 3 - Talk the Talk

Collective Presentation

Our collective is called Schwa and comprises of Damo, Εleni, Prathik and Tisa.

Our roles:

• Individually:
• Damo - producer, networking manager, generalist animator with specialist interest in backgrounds
• Tisa - studio manager, editor, generalist animator with specialist interest in storyboarding
• Me - director, branding, generalist animator with specialist interest in special effects and post production
• Ελένη - social media director, generalist animator with specialist interest in character design and 3D modelling

• As a group:
• We represent the link between words and worlds,
• We are an international group of creatives with a variety of skill sets, with a common interest in 2D animation, both digital and traditional

Our target audience is children and young adults
Our showcase will be in the form of a showreel on our (mock) website.

Personal Research

My personal research was the visual elements of the collective, more specifically the branding:

The logo was an adaptation of the 'Schwa' (ə) symbol brought to life.

Various iterations of the logo

The final logo

I also animated it to reflect our collectives' ideas and imagination:

I was tasked with identifying our competition and potential clientele:

• Some of the clientele we would like to work with are:
• Cartoonnetwork, CBeebies, and other kids animated series channels,
• Netflix, Adult Swim and other online streaming services,
• Making animated advertisements for different companies too, such as:
• Nike
• John Lewis
• Starbucks
• Red Bull

• Our competition are the animation studios we look up to and are inspired by:
• TheLine
• Adult Swim
• Ankama
• Tinmouse Animation Studio
• Brown Bag Films
• Goldenwolf
• Our peers and colleagues!

Brand Style

I tried to keep our brand style consistent with a specific rules:

• The tone of our brand is wacky, fun and professional, which is why we have a consistent (royalty free) font for headings (Supersonic Rocketship) and for body text (Roboto).
• I have chosen a colour palette that has bold, bright and wacky colours, with enough contrast to work together:

• The brand style also has no sharp edges/borders, it has curves instead to reflect a friendly, non-hostile aesthetic.